As an experienced marketing and insight professional with twenty two years on the job, John has worked in multiple marketing and insight roles ranging from large corporates to small research and marketing consultancies. He has built up extensive experience managing dozens of UK and global business research programmes. One of John’s core skills is to quickly understand the critical issues in complex markets. John is currently a research and marketing consultant working predominantly with medium and large businesses in the built environment sector. Here he helps management teams to understand the specification process for their products and develops insight-led marketing and business strategies.