INSIGHT DRIVEN MARKETING STRATEGY

Fact based strategy development

We are not like other research consultancies. We go to the next level delivering the "so what" to research findings. We have a tried and tested framework for marketing strategy development creating buyer personas, value propositions and marketing plans. We operate on an 80/20 principle. 80% of our effort is on insight creation, which supports 20% of the effort to develop the foundations for your marketing. Everything is then ready to hand over to your internal marketing team or external marketing agency, where we can work in partnership to get the best value from the research.