MARKET INTELLIGENCE SYSTEMS

Harnessing your internal market intelligence

We can put our experience of global market intelligence systems and processes to work for you, no matter how complex your business. We follow a proven process based on six fundamental stages:

• Sponsorship – securing senior level commitment

• Scope – designing a blueprint for market intelligence

• Identity – forming the basis for communications

• Process – clearly defining the collection, storage, analysis and sharing of intelligence

• Deliverables – communicating and distributing intelligence

• Heroes – creating a network of market intelligence champions

This process has ensured the successful delivery of market intelligence to some of the world’s leading industrial manufacturers, and creates a culture for sharing intelligence.